Nicole Scherzinger x Velocity Black
2024
Remote
Social Media Strategy
Influencer Marketing
Velocity Black is a premium lifestyle management and concierge service designed for high-net-worth individuals, offering personalized experiences, exclusive access, and curated services across various domains. It operates primarily through a mobile app, blending cutting-edge technology with human expertise to cater to its members' unique needs.
The Project
Continue building momentum of the Moments That Matter campaign with Nicole Scherzinger diving with whales in the Azores guided by the prizing winning wildlife photographer Amos Nachoum.The Objective
Introduce and increase awareness of Velocity Black within the HNWI and UHNWI audiences through the second instalment of the Moment That Matter campaign starring Nicole Scherzinger. The Results
The second instalment of the Moment That Matter campaign and a successful organic social media launch that produced:
- 1.3m views
- 1m account reached
- 20k Engagements
- 2% engagement rate
The Team
Creative Director: Barns Furr
Editoral Director: Tom Banham
Director: Jordan Murphy-Doidge
Production: Nifty50
