Midnite
2021-2023
Remote
Social Media Strategy
Content Strategy and Production
Sponsorship Actitvation
Influencer Marketing
Midnite is an online betting startup based in the UK that specializes in esports and traditional sports. Their mission was to disrupt the UK and Brazilian betting markets by positioning themselves as the go-to place for social media and content.
The Project
Build an in-house social media and content department from scratch that operates in UK and Brazil. I developed the global and localised strategies, infrastructure, and processes, then recruited and trained the teams to execute in the UK and Brazilian markets.The Objective
Launch the brand, disrupt the UK and Brazilian sports and esports betting markets and establish Midnite as an emerging betting brand within UK and a top three betting brand in Brazil.The Results
Two global social media and content accounts that filtered down into five localised esports and sports specific accounts within two years that produced:
- 350k followers
- 250m impressions
- 13m engagements
- 5% engagement rate
- 1,750 new customers-
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