Aston Martin F1 x Velocity Black
2023
Remote
Social Media Strategy
Sponsorship Activation
Velocity Black is a premium lifestyle management and concierge service designed for high-net-worth individuals, offering personalized experiences, exclusive access, and curated services across various domains. It operates primarily through a mobile app, blending cutting-edge technology with human expertise to cater to its members' unique needs.
The Project
Announce Velocity Black's sponsorship of the Aston Martin Formula One team.The Objective
Introduce Velocity Black to the Aston Martin and F1 audiences and raise awareness and engagement around the sponsorship through the Moments That Matter campaign starring Fernando Alonso.The Results
The creation of a repeatable content and campaign framework known as "Moments that Matter" and successful organic only social media launch that produced:
-1.3m views
- 900k account reached
- 70k Engagements
- 7.7% engagement rateThe Team
Creative Director: Barns Furr
Editoral Director: Tom Banham
Director: Jordan Murphy-Doidge
Production: Nifty50
