Aston Martin x Velocity Black
2024
Remote
Social Media Strategy
Sponsorship Activation
Velocity Black is a premium lifestyle management and concierge service designed for high-net-worth individuals, offering personalized experiences, exclusive access, and curated services across various domains. It operates primarily through a mobile app, blending cutting-edge technology with human expertise to cater to its members' unique needs.
The Project
Expand upon Velocity Black's sponsorship of Aston Martin F1 through collaboration with Aston Martin to showcase Velocity Black product and access to Aston Martins latest version of the Vanquish.The Objective
Showcase an actual experience that can be achieved through the Velocity Black app that celebrates their partnership with Aston Martin, Fernando Alonso and Aston Martin F1. The Results
Impressions/views: 627k
Total engagements: 35k
Engagement rate: 10%
The Team
Creative Director: Barns Furr
Editoral Director: Tom Banham
Director: Jordan Murphy-Doidge
Production: Nifty50
