Aston Martin x Velocity Black

2024

Remote
Social Media Strategy
Sponsorship Activation

Velocity Black is a premium lifestyle management and concierge service designed for high-net-worth individuals, offering personalized experiences, exclusive access, and curated services across various domains. It operates primarily through a mobile app, blending cutting-edge technology with human expertise to cater to its members' unique needs.

The Project

Expand upon Velocity Black's sponsorship of Aston Martin F1 through collaboration with Aston Martin to showcase Velocity Black product and access to Aston Martins latest version of the Vanquish.

The Objective

Showcase an actual experience that can be achieved through the Velocity Black app that celebrates their partnership with Aston Martin, Fernando Alonso and Aston Martin F1.

The Results

Impressions/views: 627k
Total engagements: 35k
Engagement rate: 10%

The Team

Creative Director: Barns Furr
Editoral Director: Tom Banham
Director: Jordan Murphy-Doidge
Production: Nifty50
  • An image of the Cultural Center.

  • An image of Nicole Scherzinger

  • An image of the Cultural Center.